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Important Elements Of An Effective Website Design

By | Business | No Comments


Operating an online business website successfully means that you have to stay ahead of all your competitors who are in the same business. Marketing your business also involves using the trends in the website which people are more likely to search. The aim is to involve those trends in your website which are more likely to bring your web page at the top of the Search Engine Results Page. 

There are many ways to make your website stand out, but the main focus should be on the functionality of the web and Search Engine Optimization. After all, you are looking to sell your goods or service, so you must aim to get a high ranking on the search engine results page. 

Website design is responsible for the functionality and the aesthetic value of the web. It is the overall look of the website which is displayed on the internet. 



Here are a few important elements of an effective website design:

  • Overall Layout

The overall look is a very important component of website design. First impressions are very crucial. People take only a few seconds to form an opinion about your web page. So the first impression of your website will decide whether the audience will stay on the website or leave. This means that the design should be simple, accessible, and clean. You should use grid-based designs to make the website design and items organized in order.


  • Visual Appearance

No matter how good your content is, if your website is not visually impressive, there are chances that the audience will lose interest. Having a website that is visually impressive can be beneficial for the business as it will keep the audience engaged. Your website must visually connect with people and reflect your business. Colors and typography are very important for the visual appearance of your website. 


  • Colors:

    Make sure not to use more than 5 colors on your website. Choose bold colors for call-to-action options. For the web page colors, you can choose colors that match your logo.


  • Typography:

    Sans Serif fonts like Verdana, Helvetica, and Arial are easy to read, use these fonts for your body text. You can use other fonts for your headings, but do not use more than 3 different fonts on the same web page. Keeping headings and some texts larger in size is fine, but make sure that the size is chosen properly as nobody would want to see only a few words when they open the website on their phones.  Keep no more than 18 words per line and make sure the paragraphs are kept short and with spaces.


  • Load Time 

Load time is very crucial in determining if the audience is going to stay on your web, or just leave. The statistics show that if it takes more than three seconds for your website to load, chances are that you are going to lose your valuable customers. Make sure that your website loads quickly.


  • Accessibility

More than half of all the websites are accessed by mobile phones by the audience. Make sure that your website is mobile-friendly, as that is where you are going to get most of the audience from. 


  • Consistency

 All the web pages should have consistency. You can choose slight variations of the layouts, but don’t make the audience feel like they have entered a new website.


  • Interactive

Make sure to design a website that is interactive as it helps in creating a personalized experience for the users. It creates a connection between you and your audience and makes the user feel empowered. Make them ask questions, choose their location, or add reviews as this will help you gain the trust of your audience. 


Out of many, these are the few most important elements which are the key to an effective website design. You can also hire a website designer to design a website for your business. 

CMT Direct is a digital marketing company operating in New York and New Jersey, and offers top-notch digital marketing services including Website Design and Development. For more details about our services, please visit our website.

Hire our Best Website Design and Development Service and boost your income. We also provide SEO services for your website. Rank higher than your competitor does.



How to Get Top Ranking on Google – Tips To Rank Higher On Google

By | Seo | No Comments

How to Get Top Ranking on Google – Tips To Rank Higher On Google?

Getting low rankings after a lot of hard work and effort is very frustrating. Bringing your website or blog post to show up on the first page of Google is not an easy task and requires lots of effort and patience as it is a long process. However, there are many ways to rank higher on google. Guide about What is SEO here..


How To Rank Higher On Google?

How to rank higher on google? How to increase visibility on Google? How to get top in google search results? How to increase google ranking for free? How to improve google search ranking? These are some of the questions most people frequently search for and are looking for the answers to. Ranking on google organically needs a lot of dedication and effort. But there are a few ways to rank higher on google. In this article, we will be discussing a few tips that can help you rank higher on google. Ahrefs also states that.


Tips To Rank Higher On Google

Here are a few tips to rank higher on google:


  • Use Relevant Page Title

The title for your web or your blog post displays on the search results of Google, it tells the searchers what the content is going to be about. Always use relevant page titles which give an appropriate idea of what the content is about and always use keywords in your page title. 

  • Use the Right Keywords

Use the right keywords according to your content. Instead of using top-ranking keywords with higher search volume, use underperforming keywords as there will be higher chances of ranking on the first page of Google with those keywords. 


Long-tail keywords have higher chances to help your web page rank on the first page of google. There are many benefits of using long-tail keywords, the most important one is that since long-tail keywords are longer and specific, there are more chances of attracting potential customers as visitors who are closer to the point of purchase are more likely to use those words for searching.

  • URL Structure

The URL structure is one of the most important things that a search engine considers in order to determine the rank of the page. The URLs should be kept short, relevant, and should include the right keywords.

  • High-Quality Content

You must have heard that to rank on google you need to publish high-quality content. Well, this is true. Your content must be relevant and informative. If your website or blog has high-quality content, there are more chances of people and high-authority websites sharing your content and leading to backlink building. Make sure to publish visual content like images, videos, infographics, charts on your web page.

  • Backlink Building

Once you have published the content, you need people to see your content in order to generate more traffic to your web page or blog. You need to promote your content by creating backlinks. How do backlinks help SEO? Backlinks are links that are created on other websites which will lead to another website or page. Backlinks are very important to let Google know that the content is credible and useful. The more visits you get from these backlinks, the higher the rank on google.

Doing all these steps once will not be enough, you will need to continue your efforts to make sure that your content reaches the right audience. You can also hire marketing agencies to promote your website digitally to gather more traffic to your webpage. CMT Direct with years of experience in digital marketing is one of the leading Digital Marketing agencies in New York & New Jersey. We provide digital marketing services including Search Engine Optimization (SEO), Local SEO, Pay Per Click Management, Social Media Marketing, Email Marketing, Web design, and Web Development Services. 





What is SEO and How Does SEO Work?

By | Seo | No Comments

What is SEO and How Does SEO Work?

How to rank higher on google? How to increase visibility on google? How to get top in google search results? How to increase google ranking for free? How to improve google search ranking? These are some of the questions most of the people frequently search for. The answer is Search Engine Optimization (SEO). Read a blog on What is SEO here.

What is SEO?

SEO stands for Search Engine Optimization. It is a process of increasing the organic traffic to your website or your blog post by increasing its rank on the search engine.

How Does SEO Work?

Everyday, millions of posts are published. Most of the posts go unnoticed, while some of them rank on the top of search engine search results. How does that happen? The answer is SEO. Google and all the search engines have bots who go through all the content, collect the information, and put all the information in an index.
Next comes the google search algorithms. Google search algorithms retrieves the data from that index and delivers the best result for queries people are searching for. The posts which according to google are relevant are ranked on the Search Engine Results Pages (SERPs).
Keywords and the content quality are the major factors for the optimization of the content, and for bringing the website to a higher rank. With the right keywords, and high quality content, chances of getting a good ranking on google are high.

Read How to Get Top Ranking on Google here…

How do you do On-Page SEO?

On-page SEO means optimizing the content for the web page for higher ranking on search engines and to attract more users. You have to make sure that you use the right keywords which are relevant. Including keywords in the URL and the page title is also very important.

What is Off-Page SEO?

Off-page and On-Page SEO both go side by side. Off-page SEO refers to the actions that are taken outside of the website, and they impact your ranking on the search engine ranking.
It includes backlinks, Social Media Marketing, and the local SEO.

What is Local SEO?

Local SEO is a SEO strategy that increases the visibility of your business in the local search results. Local SEO is beneficial for small businesses who offer their services to the areas closer to their locations. This way, more potential customers are attracted to their businesses.

Why is SEO important?

SEO is very important to promote any business digitally. If you want to attract more customers from the search engines, you need to make sure that all the content is search engine optimized. With the SEO done right, your website can rank higher on google which means that your business will attract more traffic and potential customers.
SEO which is done correctly will attract the right people at the right time. SEO is a very effective way of growing businesses organically by making your website available to the potential customers in the search results.

How long does SEO take to work?

Digital marketing strategy and the Search Engine Optimization takes about six to nine months to show the effective results.

SEO takes time, but it’s worth the wait. You can also hire digital marketing agencies to promote your business. CMT Direct has been working for years promoting business digitally, increasing the traffic and sales of the business. We are a leading digital marketing agency in New Jersey and New York and we are widely known for our SEO services. We also offer Web Design & Development, Social Media Marketing, PPC, and Email Marketing.

Contact us at to get the best SEO service in New Jersey or all over USA.