Operating an online business website successfully means that you have to stay ahead of all your competitors who are in the same business. Marketing your business also involves using the trends in the website which people are more likely to search. The aim is to involve those trends in your website which are more likely to bring your web page at the top of the Search Engine Results Page.
There are many ways to make your website stand out, but the main focus should be on the functionality of the web and Search Engine Optimization. After all, you are looking to sell your goods or service, so you must aim to get a high ranking on the search engine results page.